‘Caring Heroes’ at Springhill Care Group will be easy to recognise thanks to new badges introduced as part of the national campaign.
The initiative was launched to highlight the unsung heroes of social care, who often go the extra mile to support elderly and vulnerable people.
The campaign won the backing of industry leaders including Martin Green, chief executive of Care England and Alex Ramamurthy, CEO of the Care Workers Charity, along with members of Parliament.
As part of Caring Heroes, the work of staff members across Springhill Care Group’s homes in Accrington, Skelmersdale and Bristol has been honoured, along with family members and volunteers who have supported residents at the home.
Now Springhill has introduced metal pin badges which will be presented to everyone named a Caring Hero, featuring the group logo and the social media hashtag #caringheroes.
Donna Briggs, Managing Director of Springhill Care Group, travelled to Riversway Care Home in Bristol recently to present the first badges.
She said: “The Caring Heroes campaign has been a great way to highlight the work being done, day-in day-out by care workers and volunteers up and down the country.
“These badges are an extra way for us to say thank-you to these often unsung heroes for their dedication and commitment to improving the lives of the people who live in our homes, and we know they will be worn with pride.”